ArmanLeads
For Des Moines dentists One practice at a time 30-day free trial
For Des Moines dentists 30-day free trial

New patients in your chairs.
Before you pay me a cent.

I run new-patient ads for one Des Moines dental practice at a time. For the first 30 days you pay nothing but the ad spend itself. If new patients show up, we keep going at $697 a month. If they don't, we stop, and you're out nothing but a month of ad budget you'd have spent anyway.

See if your ZIP is open → How this actually works

→ $0 to me for the first 30 days
→ No contract. You pay Meta for the ads directly, never me
→ One practice per ZIP. Once yours is taken, it's taken

[ILLUSTRATION 01 — Arman portrait] Save your photo as portrait.jpg here, then switch on the img line above.
Head-and-shoulders, natural light, looking at camera. 4:5 ratio, ~1200×1500px.
Arman Slemani · 2026
Slemani, Kurdistan
Replies during US Central hours
linkedin.com/in/arman
arman@armanleads.com
One practice
per ZIP.
That's the whole offer. Why I work this way

Most agencies run dozens of dental accounts at once. The big ones run hundreds. That's why your last marketing person never actually knew your practice. You were one of forty.

I'm not an agency. I take one practice in Des Moines and I work it until the ads are paying for themselves several times over. Then I take one more. I'd rather be the only person watching your numbers than one of six people sort of watching them.

The free trial is the version of this that's fair to both of us. You don't owe me anything until I've proven the work. After 30 days, if it's working, paying me $697 a month is a rounding error against the new-patient revenue. If it isn't working, you walk and we're both honest about it.

01
The thing you already know

You're a good dentist.
The marketing around you isn't.

  • Your last agency reported on impressions and clicks. You wanted to know how many people sat in your chair. Those are not the same number, and the gap between them is where the money goes to die.
  • New-patient calls go unanswered more often than most dentists realize.1 So even when leads do come in, a real chunk of them quietly die at the front desk before anyone books an exam. No agency tells you that, because no agency fixes it.
  • A corporate practice in Ankeny opened with newer signage, more online reviews, and a younger panel of patients. It bothers you more than you say out loud in front of staff. You've looked at their Google reviews more than once this month.
  • You search "dentist taking new patients" in your own ZIP at 8 p.m. on a Sunday. You don't show up. Three places you've never heard of do.
02
The cost of letting it stay this way

A quiet Tuesday isn't free.
It's just expensive in a way you don't see.

A new dental patient is worth roughly $1,800 in their first year in Iowa, and several times that across the lifetime of the relationship.2

If your practice misses or fumbles two new-patient calls a week (a conservative number, even before we get to ads), that's eight patients a month who weren't sick of you, didn't dislike you, and never actually got the chance to choose you. The number ends up on someone else's books.

2 new-patient calls / week, missed 8 patients / month
× average first-year value × $1,800
− cost of working with me − $697
Net monthly cost of doing nothing $13,703

The numbers above are the industry's, not mine. I'd rather show you a pessimistic version of the upside than a fictional one. The first call we have, we'll run this math with your actual chair-hour numbers.

03
What you actually want

A Tuesday in late spring.
Not theoretical. Specific.

[ILLUSTRATION 02 — Atmosphere photo] A quiet shot: the corner of a dental waiting room, soft morning light, an open scheduling book or printed appointment list. No people. No logos.
4:5 · ~1200×1500px
Tuesday 09:14 a.m.

Your front desk hands you a printout at 8 a.m. Last week's recap. Eleven new patients booked. Nine of them confirmed for this week. Two rescheduled to next. Your hygienist is running on time for the first time in three months.

You haven't looked at Meta Ads Manager. Once a week you read a short email from me with last week's numbers and one thing I changed. That's the whole reporting ritual. You couldn't tell me your cost per lead, and you don't need to.

Remember what you bought a practice to do? You're doing it again. The actual dentistry. The kid you take an extra ten minutes with because she's scared of the chair. That's where your day goes now. Not Google. Not Yelp. Not the dashboard. Dentistry.

04
A note from me

Hello, doctor.

From: Arman, Slemani
Re: Working together

I'm young and I work alone, out of Slemani, a city in the Kurdistan region. I've been running paid ad accounts for two years. Nobody around me does this kind of work, so I taught myself, mostly off YouTube and a stack of paid courses I had no business affording at the time. This is the work I'm building my future on, and I take exactly one client at a time so that one client gets all of it.

I picked dentistry because the math is honest. A new patient in your ZIP is worth around $1,800 the first year, several thousand over the relationship. A good campaign brings them in for somewhere between $40 and $90 each. The gap between $90 and $1,800 is the entire reason this works. There's no trick. There's only paying attention, and most agencies stopped doing that a while ago because they have too many accounts to actually watch.

I picked Des Moines because Iowa is independent-heavy, the corporate chains are pushing in fast, and one solo dentist with good ads can hold their ZIP for years. I want one practice here for my first real case study. The only honest way to get there is to work 30 days for free, until I've actually proven I can do what I'm saying. If it works, we keep going. If it doesn't, you didn't lose anything you wouldn't have spent anyway.

If we end up working together, you won't be passed to an account manager. You won't be in a queue. You'll be the entire queue. That's the only honest version of this.

Arman
Slemani · This week
[ILLUSTRATION 04 — 60-sec Loom video] Face-cam from a park bench or anywhere outdoors.
Phone is fine. Just say: who you are, where you are, what you're offering, why the first 30 days are free.
Honest beats produced.
60 seconds · A face and a voice
Worth more than every paragraph above
05
The question nobody asks out loud

I'm half a world away. Does that matter?

I work out of Slemani, in the Kurdistan region. It's stable, broadly pro-Western, English in every commercial setting. I'm telling you that up front, because you'd find it anyway and I'd rather you hear it from me.

The real question isn't geography. It's whether working with someone that far away is going to feel different in any way that matters to your practice. Three honest answers.

01Same tools.

Meta Ads Manager works the same from any country. Same interface, same auction, same attribution. The ad doesn't know where I'm logged in from. Neither does the patient who clicks it.

02Your hours.

My evening is your morning. I'm replying on Slack and email during US Central business hours. The only thing that changes is that I'm probably still at my desk when you're already home.

03Skin in the game.

A US agency can lose your account and barely feel it. I have one paying client at a time. If I lose you, I lose everything. That asymmetry isn't a downside. It's the only reason it's safe to try someone new.

06
What the 30 days look like from your side

No "trust the process."
Here's the process.

Day 0 · 24 hrs in

You get a written audit. Yours to keep.

One short call, then I look at your Google Business profile, your current ad presence (if any), and your booking flow. By the next morning you have a 4-page written audit. You keep it whether or not we go further. If we don't, you've still walked away with something useful.

Days 1–10 · Setup

I build. You approve. Nothing ships without you.

Two ad variants, three audiences, a landing page that hands off cleanly to your booking system. I work on a small daily spend cap until we have real signal. Better to spend $200 learning than $2,000 guessing.

You see every piece of creative before it goes live. Your name doesn't go on anything you didn't sign off on.

Days 11–20 · First leads

Leads start hitting. Your front desk gets a script.

New-patient inquiries start landing in your inbox or scheduling tool. I send your front desk a one-page script: what to say in the first 30 seconds, what to ask, what to never say. This part is the difference between "lots of leads" and "lots of booked patients," and it's the part most agencies skip.

Days 21–30 · The verdict

Either there are patients on your books, or there aren't.

By the end of day 30, you can count the new patients I brought you. If the number is good, we keep going at $697 a month. If it's not, we stop, no contract to cancel and no awkward email exchange. I'd rather you walk away clean than stay because you feel guilty.

After day 30 · If we continue

One short email every Friday. That's the rhythm.

Spend, leads, booked patients, one thing I changed, one question for you. There's no dashboard you have to log into and no quarterly review. You stay in your practice. I stay in the ads. We talk when something actually needs talking about.

07
The offer

30 days free. Then $697 a month, only if it's working.

You don't pay me anything for 30 days.
You only pay for the ads themselves.

Most agencies want $1,500–$4,000 up front before they've shown you a single patient. I don't, because I haven't earned it yet. The trial fixes that. By day 30 you'll either have new patients on your books or you won't. There's not really a third option.

Trial length
30 days
Setup fee
$0
Contract
None
Days 1–30 · the trial
$0to me
You pay only the ad spend, billed by Meta directly to your card. Usually $300–$500 for the month at this stage. I never touch that money. I never mark it up.
Day 31 onward · if we continue
$697/ month
Locked at this rate as long as we work together, even when my price goes up for new practices. Month-to-month. Cancel anytime. Ad spend continues to be billed by Meta, separately.
  • →ZIP-code exclusive. Once we start, I won't run for any competitor in your ZIP. Not now, not later.
  • →Founder rate locked. If I'm charging new practices $1,400/month next year, yours stays at $697.
  • →Direct line. You message me. Not an account manager. Not a ticket queue.
  • →Cancel anytime. One email. No save call. No 90-day notice. No contract to read.
  • →Starts on Meta. If Google or another channel makes more sense for your practice once we have data, we'll add it. No upcharge.
Ad spend is billed by Meta straight to your card. I never see it, touch it, or take a cut. Every dollar is visible to you in your own Meta account.
Start the 30 days →
08
The questions you're not asking out loud

Honest answers. The ones I'd want too.

"You're young and you're new. Why would I trust you with my practice?"
You shouldn't trust me on day one, and I'm not asking you to. That's exactly why the first 30 days are free and why I only take one practice at a time. You watch me work for a month, then you decide. A US agency account manager juggles 8–20 dental practices at once. I handle one: yours. What I don't have in grey hair yet, you get back as attention nobody else will give your account.
"What's the catch with a 30-day free trial?"
There isn't a catch I can hide. The catch is on me: I'm betting a month of work on the idea that if I do it well, you'll happily pay me on day 31. If I'm wrong, I just worked for free for a month. I'm OK with that risk. I'm not OK with you paying me before I've earned it.
"What if you disappear after I send my Meta login?"
You don't send me a login. You add me as an advertiser on your own Business Manager (same way agencies do it), and you can remove me with one click anytime. The ad account stays yours. The card on file stays yours. I never have spending authority on your money.
"Why dentistry, and why Des Moines?"
A few reasons. New patients are worth a lot over the life of the relationship, the demand is tied to one geography so ad clicks actually turn into local patients, and independent practices are getting out-spent on Google by the DSO chains pushing into Iowa. It's a niche where one person on one practice can still win. Des Moines itself is mid-sized, has a strong independent dental scene, draws fewer big-spend agencies than Austin or Miami, and the dentists here talk to each other. Do good work for one practice and the next few find me.
"What happens at month two if it's working?"
Nothing, really. You start being charged $697/month. The Friday email keeps coming. We scale what's working. We talk if something changes. There's no second contract, no upsell, no migration to a "growth tier." The whole offer just continues.
09
The practical questions

The logistics, in plain language.

What exactly does ArmanLeads do?
ArmanLeads runs Meta ads (Facebook and Instagram) for one independent dental practice at a time, with a single goal: new patients booked into your chairs. No social-media busywork and no vanity metrics, just paid campaigns built to fill your schedule.
What does it cost?
Nothing to me for the first 30 days. You pay only your own Meta ad spend, usually $300 to $500, billed by Meta straight to your card. After 30 days, if it's working, it's $697 a month, month-to-month, with no contract.
Which areas do you serve?
Des Moines first, including West Des Moines, Ankeny, Urbandale, and Johnston. One practice per ZIP code, so each area is exclusive. Practices elsewhere in Iowa and the wider Midwest can ask about availability.
Do I sign a contract?
No. It's month-to-month and you can cancel with one email, anytime. No setup fee, no minimum term, and no cancellation penalty.
How do we start?
You send a short form or book a 20-minute call. Within a day you get a free written audit of your current online presence, yours to keep whether or not we end up working together.
Who runs ArmanLeads?
Arman, a paid-ads specialist based in Slemani, Kurdistan, working US Central hours. One person, one client at a time, accountable for the results with nowhere to hide.
10 · Two ways to start

See if your ZIP is open.
Decide in 20 minutes.

You're not signing up for anything by sending the form. No contract, no card on file with me, no "save offer" hiding three sections deep. Worst case you walk away with a free written audit.

  1. Send your details. Two minutes. Form is to the right.
  2. You get a written audit by next morning. Yours to keep, whether or not we ever talk again.
  3. If you want, we hop on a call. Twenty minutes on Google Meet. Or use the calendar button to book directly.

Got it. Audit lands tomorrow morning, US time.

I'll send a 4-page written audit to the email you used. Nothing else hits your inbox unless you reply.

If you want to speed things up, grab a 20-min call slot below. Same person, just in real time.

While you wait

Send your practice details.

I'll send the audit by next morning, US time.

By submitting, you agree I'll email you the audit and one short follow-up. No marketing list. Privacy.

or

1. ADA Practice Transitions and several independent dental phone-audit studies have put the unanswered new-patient call rate well into the double digits during business hours. The specific number varies by source; the pattern doesn't.

2. Iowa / Midwest dental LTV figures. The number used here sits on the conservative end of published benchmarks. Practices with implants, ortho, or strong recall typically run higher.